by Shelly Moreau | May 11, 2018 | Audience, Blog, Client Relationships, Copywriting Elements, Emotional Appeal, Emotional writing
An Emotional Conversation Hooked Me Allow me to share a few insights about the impact an emotional plea or element creates, and the power it has on your decision-making (or buying) process. This gets rather personal, but what the heck. Here goes… Then I Sat Up...
by Shelly Moreau | Oct 13, 2017 | Audience, Blog, Content Improvement, Copywriting Elements, SEO
Website Design and Content Are The Direct Path To Your Prey Imagine your website design and content as your on-line business storefront and interior. The Home page greets would-be prey…I mean customers. Then there’s internal signage to guide visitors around your...
by Shelly Moreau | Aug 13, 2017 | Audience, Blog, Copywriting Elements, Direct Mail
Knocking On Your Audience’s Door So you’re interested in a direct mail marketing campaign. Smart move. Who is your audience anyway? Have you determined who’s door you’re going to knock on? Because before you start writing that killer message or sales piece, this...
