by Shelly Moreau | Dec 27, 2017 | Blog, Motivation, Planning and Strategies, Strategic Planning, Strategies for 2018
Measure The Distance of Great Planning and Strategies If your business success is a result of great planning and strategies, you’re on the right path. But other small-business owners may be struggling to find their way. Are you one of them? Let’s consider these...
by Shelly Moreau | Oct 13, 2017 | Audience, Blog, Content Improvement, Copywriting Elements, SEO
Website Design and Content Are The Direct Path To Your Prey Imagine your website design and content as your on-line business storefront and interior. The Home page greets would-be prey…I mean customers. Then there’s internal signage to guide visitors around your...
by Shelly Moreau | Sep 24, 2017 | Blog, Build Your Audience, Copywriting Elements, In-House Mailing Lists
Direct Mail Response Intimidation Factor Does the thought of coordinating a direct mail marketing campaign still intimidate you? Are you worried about the direct mail response you’ll see? You should be. But when you plan your campaign with the right recipients...
by Shelly Moreau | Aug 13, 2017 | Audience, Blog, Copywriting Elements, Direct Mail
Knocking On Your Audience’s Door So you’re interested in a direct mail marketing campaign. Smart move. Who is your audience anyway? Have you determined who’s door you’re going to knock on? Because before you start writing that killer message or sales piece, this...
by Shelly Moreau | Jul 10, 2017 | Blog, Build Your Audience, Client Relationships, Communicating with Clients, Direct Mail, Marketing Techniques, Proven marketing strategies
Direct Mail Delivers Marketing Results Is a direct mail marketing campaign worth the effort for a small-business owner or a solo entrepreneur? You bet. Response rates for direct mail continue to rival digital media campaigns, with an impressive 3.7% response rate...
by Shelly Moreau | May 17, 2017 | Accountability, Blog, Build Your Audience, Client Relationships, Communicating with Clients, Copywriting Elements
Profanity-Laced Articles Littering The Internet Lord, tarnation! What’s the deal with cursing and profanity-laced articles these days? All these young whippersnappers and scalawags producing content and blogging like the dickens, throwing in curse word after curse...
