by Shelly Moreau | Apr 22, 2019 | Blog, Creative Fail, Critical Communication, Project Communications
Prioritize Communication Remember that time you were part of a workplace project? At the outset, everyone was clear that communication, input and cooperation were critical to achieving the stated goal. Because without awareness of the expectations, ability to monitor...
by Shelly Moreau | Dec 11, 2018 | About page, Audience, Blog, Build Your Audience, Communicating with Clients, Content Improvement, Emotional Appeal, Info-graphic
5 Ways To Transform Your About Page When you make your About page more appealing, you step up your website game. Don’t bore people with needless details. Enthrall them with what they want to know. Let visitors know how your background, knowledge, and expertise...
by Shelly Moreau | Nov 21, 2018 | Blog, Mission Statement, Motivation, Strategic Planning, Strategic Planning for small business, Vision Statement, Words Matter
Vision At Stake Wow. I almost lost my vision. You never think of these things as you go about your daily business. It was a scary time to be sure. And after two meetings, tons of information, and weighing the pros and cons, I finally realized… What about my...
by Shelly Moreau | Oct 27, 2018 | About page, Biography, Blog, Copywriting Elements, Professional Profile, Words Matter
Need A Biography Transformation? Is your About page doing its job, or is it time for a biography transformation? When you consider that your website’s About page is the second most visited page, it’s gotta pass muster from the prying eyes who manoeuvre through your...
by Shelly Moreau | Jun 15, 2018 | Blog, Client Relationships, Client Service, gaps in service, solutions, the solution
The Solution Should Be Primary Is being recognized as the solution your primary business focus? If not, it should be. Consider how you stack up against your competitors. Because when you’re building your business and reputation, and trying to figure out what...
by Shelly Moreau | May 11, 2018 | Audience, Blog, Client Relationships, Copywriting Elements, Emotional Appeal, Emotional writing
An Emotional Conversation Hooked Me Allow me to share a few insights about the impact an emotional plea or element creates, and the power it has on your decision-making (or buying) process. This gets rather personal, but what the heck. Here goes… Then I Sat Up...
