by Shelly Moreau | Jun 15, 2018 | Blog, Client Relationships, Client Service, gaps in service, solutions, the solution
The Solution Should Be Primary Is being recognized as the solution your primary business focus? If not, it should be. Consider how you stack up against your competitors. Because when you’re building your business and reputation, and trying to figure out what...
by Shelly Moreau | May 11, 2018 | Audience, Blog, Client Relationships, Copywriting Elements, Emotional Appeal, Emotional writing
An Emotional Conversation Hooked Me Allow me to share a few insights about the impact an emotional plea or element creates, and the power it has on your decision-making (or buying) process. This gets rather personal, but what the heck. Here goes… Then I Sat Up...
by Shelly Moreau | Dec 27, 2017 | Blog, Motivation, Planning and Strategies, Strategic Planning, Strategies for 2018
Measure The Distance of Great Planning and Strategies If your business success is a result of great planning and strategies, you’re on the right path. But other small-business owners may be struggling to find their way. Are you one of them? Let’s consider these...
by Shelly Moreau | Oct 13, 2017 | Audience, Blog, Content Improvement, Copywriting Elements, SEO
Website Design and Content Are The Direct Path To Your Prey Imagine your website design and content as your on-line business storefront and interior. The Home page greets would-be prey…I mean customers. Then there’s internal signage to guide visitors around your...
by Shelly Moreau | Sep 24, 2017 | Blog, Build Your Audience, Copywriting Elements, In-House Mailing Lists
Direct Mail Response Intimidation Factor Does the thought of coordinating a direct mail marketing campaign still intimidate you? Are you worried about the direct mail response you’ll see? You should be. But when you plan your campaign with the right recipients...
by Shelly Moreau | Aug 13, 2017 | Audience, Blog, Copywriting Elements, Direct Mail
Knocking On Your Audience’s Door So you’re interested in a direct mail marketing campaign. Smart move. Who is your audience anyway? Have you determined who’s door you’re going to knock on? Because before you start writing that killer message or sales piece, this...
