Nice House. What’s In It For Me?

Nice House. What’s In It For Me?

  Nice House – What’s In It For Me?  It’s Not About You. As far as marketing goes, it’s not about you, the service/product provider. It’s about the buyer. They’re always thinking, ‘what’s it in it for me?’ And this axiom applies to the real estate...
CASL and Your Direct Marketing

CASL and Your Direct Marketing

A few months leading up to July 1, 2014 you may have noticed that almost every business you had even the slightest relationship with was seeking your permission to continue sending you e-offers, electronic newsletters and other types of promotional e-mails. Indeed,...
Believe Me. It’s Not About The Cost

Believe Me. It’s Not About The Cost

Written by Shelly Moreau, January 21, 2015 Believe Me. It’s Not About The Cost   All business owners worry about the bottom line. But believe me, it’s not about the cost when the perceived value is made obvious. When a consultant paints a picture of success, and you...

A Valuable Asset: Advertising Copywriting

In the world of advertising, professionally written copy is as important as eye catching visuals. Quality written copy is an integral part of successful and effective advertisements; whether it is brochures, web copy, flyers, announcements or skywriting—well maybe not...

Copywriting is a constantly evolving profession and, to stay on top of it, a copywriter needs to stay modern. It’s no longer enough to just write a catchy tagline, create a witty jingle, or load up your content with keywords. Audiences are savvier than ever, which...
Basic SEO Rules For Optimal Website Results

Basic SEO Rules For Optimal Website Results

19 December 2014, Written by Shelly Moreau, with collaboration from Jérôme Léon, SEO Analyst, SEO TWIST. Basic SEO Rules For Optimal Website Results I’ve often wondered how much business owners know about basic SEO rules for optimal website results. Are they just...
Debunking Common Direct Response Copywriting Myths

Debunking Common Direct Response Copywriting Myths

Being a freelance copywriter is a great career for those with the skills and talent required to flourish.  However, some common copywriting myths keep talented writers from getting into the business.  Are you thinking of becoming a distinguished copywriter? If you’re...