Who doesn’t love a good chat? Nothing beats hanging out with friends for a gab fest. How’s your attention span when you’re engaging in these chats compared to your attention span when listening to a formal (boring) lecture? Why would marketing content be any different? If you want to get your client’s attention, why not have a conversation with them instead of bombarding him or her with never-ending facts and figures and long, dry narratives about your products and/or services?
Conversational copywriting is a very effective way to engage your existing and potential clients in a more personal style. Freelance copywriting services can provide skilled writers to help you develop content that will stand out and say hello!
This type of writing is meant to sound like you’re talking. Conversational writing has a unique informal feel and often plays fast and loose with grammar rules and sentence structure. If you’re not prepared, this might throw you off a little at first. It can sometime give people the false impression of poor writing skills but that’s not the case at all. In fact, it takes great skill to write this way. So, let’s go over some of the key elements you can expect from conversational freelance copywriting so you’re not caught off guard.
- Putting the words “and” or “but” at the beginning of a sentence is traditionally unacceptable in writing. But, since we do talk that way so it’s ok in conversational writing.
- Just like conversational writing can ignore rules about how to begin a sentence, it can also ignore rules about how to end them. When crafting conversational copy, copywriting services can and will end sentences with prepositions. But it’s nothing to worry about.
- It’s a fallacy that high-quality writing shouldn’t use contractions. The use of contractions is a hallmark of conversational writing so don’t be alarmed when your freelance copywriting service uses them freely, they’re just doing their job.
- Of paramount necessity, is the obligatory requirement for the usage of vernacular, which will render a higher level of linguistic understanding for your intended audience. OK, I think you get the point; nobody talks like that. You must use simple language! If you don’t, people will quickly lose interest or worse, not understand your message. Freelance copywriting services are masters of plain language and this is essential to conversational writing.
Basically, think of how you write emails or letters to your friends and you’ll have a good idea of what to expect from conversational copywriting. Your clients will feel like you’re talking directly to them, which will make them more open to your message.