Are you looking for…
A torch-juggling, unicycle-riding, contortionist, who writes? Um. Sorry. That’s not me…
On the other hand. I do love to juggle words, ride with speed across my keyboard, while twisting and bending phrases to create the best possible ones for your business needs.
If you’re looking for that person…That’s Me!
But I digress…before becoming a that copywriter, I worked in varied administrative environments –– in private, public and not-for-profit agencies –– for nearly 30 years. My introduction to writing came while working at The National Gallery of Canada, in its Communications and Marketing department (beginning in 1988).
I had this boss who would always say, “Shelly, I love the way you have with words.” I laughed it off at the time though, not realizing how prophetic that was.
Next thing I knew…that boss was asking me to draft, edit and work on numerous documents. And my love affair with words and writing blossomed further.
Over the years and other positions, I developed better writing skills and was involved in document writing for board meetings, policy and strategic planning documents, how-to and procedures documents, and much more.
Get To The Copywriting Stuff Already…
In 2012 I made the career transition to Copywriting. I guess that shouldn’t have been a huge surprise since I’ve actually loved words since I was a young child (before school age). And I’m enthralled with how much more creative and influential this style of writing is.
What’s more? It’s a concrete way of helping many other business owners to achieve better results from their marketing and promotional messages. There’s nothing more exciting than hearing the enthusiasm in the client’s voice when they love your plan. And even more so when they love the results afterward.
I continuously draw on my past experience as I work with clients to strategize the best approach for their writing and business goals. And call on my writing skills to develop useful information products (five to date) to share with business owners.
I’m honoured to have been invited (by the good folks at Skillshare.com) to teach an on-line course on Strategic Planning (based on one of the guides I wrote). And on May 5th, 2017, I added the title of “Teacher” to my skill set.
In the Community
Outside of client work I manage a (FREE TO JOIN) Facebook Group, aimed at Real Estate industry professionals. It’s a relaxed space to pick up tips; learn from blog articles; participate in Q & As; and take advantage of information documents posted. If you’re a real estate professional or in a related building/support industry be sure to check it out here, at Real Estate Writing and Marketing Tips.
I’m also honoured to have worked with Centurion K9 PTSD Service Dogs to help market their fundraising initiatives, and other promotional or strategic material to become more effective. Centurion K9 is an Ottawa based (not-for-profit) organization that rescues, trains and provides life-saving service dogs to deserving sufferers of PTSD (recipients are Ottawa area first responders – police, fire, EMTs, military – active or retired – servicemen/women). A worthwhile organization to be sure.
When I’m Not Being A Writer…
I’m juggling paintbrushes. My preferred medium is oil.
My inspiration came from working at the National Gallery of Canada, especially from a few Canadian artists.
Personally, I love to paint winter landscapes. I must admit, my biggest inspiration comes from (Dutch-born) artist, Cornelius Kreighoff, and his depiction of native and settlers’ everyday life in the late 19th century…most in winter scenes.
Ultimately, photography is my biggest love and favourite pass time since acquiring my first little Casio digital camera back in 2006.
Its’ not unusual to take 1,500 shots on a week’s vacation. Mostly landscapes, birds, flowers, insects and farm life. And the occasional winter landscape.
In The Publications Department…
I believe it’s important to share what you know so others can grow, so I’ve worked hard to produce informative publications (including two Info-graphics) for business owners who want to enhance their writing skills and business longevity.
To date, subjects cover copywriting principles, real estate writing, direct mail marketing, and of course, strategic planning.
I Want To Learn About You Now, Cherished Business Owners
This is me – Shelly – asking you now…What writing challenges are you juggling as a business owner, and how can I help you move past them? Here are some of the services you might consider, to put out your flaming torch of fear. If something stands out as a possible solution for you, let’s talk.