This ain’t no circus side-show…
So if you’re looking for a torch-juggling, unicycle-riding, contortionist, who also writes on the side (for fun), that’s not me…
On the other hand. I do love to juggle words – as I glide with speed across my keyboard, twisting and shaping phrases to create the best possible messages for your business needs.
If you’re looking for that person…That’s Me!
But I digress. Before becoming a main attraction copywriter, I worked in varied administrative environments where I did a lot of writing –– in private, public and not-for-profit agencies –– for nearly 30 years.
Back when I worked at The National Gallery of Canada, in its Communications and Marketing department (beginning in 1988) I had this boss who would always say, “Shelly, I love the way you have with words.” I had no idea how prophetic that statement would be back then.
And that’s about when my love affair with words took flight. Following that, the writing blossomed further with each position I held in my career. I developed better overall writing skills – working on board meeting, policy and strategic planning documents and the likes; as well as how-to and procedures documents. And much more.
When Copywriting Took Over
I finally had enough...
In 2012 I made the transition to a Copywriting career. I could no longer ignore the constant desire to write. And I’m enthralled with how much more satisfying, creative and influential this type of writing is.
I guess the career switch shouldn’t have been a huge surprise since I’ve actually loved words since I was a young child, even before school age in fact.
I love that I get to help other business owners achieve better results through their marketing and promotional messages.
There’s nothing more exciting than hearing the enthusiasm in the client’s voice when they love the plan put forward for their project. And even more so when they love the results afterward.
I draw on my past experience as I work with clients to strategize the best approach for their writing and business goals. And call on those writing skills to develop useful information products to share with business owners.
I’m honoured to have been invited (by the good folks at Skillshare.com) to teach an on-line course on Strategic Planning (based on one of the guides I wrote). And on May 5th, 2017, I added the title of “Teacher” to my skill set.
In the Community
Outside of client work I manage a (FREE TO JOIN) Facebook Group, aimed at Real Estate industry professionals. It’s a relaxed space to pick up tips; learn from blog articles; participate in Q & As; and take advantage of information documents posted. If you’re a real estate professional or in a related building/support industry be sure to check it out here, at Real Estate Writing and Marketing Tips.
I’m also honoured to have worked with Centurion K9 PTSD Service Dogs to help market their fundraising initiatives, and other promotional or strategic material to become more effective. Centurion K9 is an Ottawa based (not-for-profit) organization that rescues, trains and provides life-saving service dogs to deserving sufferers of PTSD (recipients are Ottawa area first responders – police, fire, EMTs, military – active or retired – servicemen/women). A worthwhile organization to be sure.
When I’m Not Being A Writer…
I’m juggling paintbrushes. My preferred medium is oil.
My inspiraiton comes from working at the National Gallery of Canada, especially from a few Canadian artists.
Personally, I love to paint winter landscapes. My biggest influence is (Dutch-born) artist, Cornelius Kreighoff, and his depictions oflate 19th century native and settlers’ everyday life…most of which are winter scenes.
Ultimately, photography is my biggest love and ongoing pass time since acquiring my first little Casio digital camera back in 2006.
Its’ not unusual to take 1,500 shots on a week’s vacation. Mostly landscapes, birds, flowers, insects and farm life. And the occasional winter landscape.
In The Publications Department…
I believe it’s important to share what you know so others can grow, so I’ve produced a number of helpful publications (including two Info-graphics) for business owners who wish to enhance their writing skills and business longevity.
Subjects covered are:
✓ copywriting principles
✓ real estate writing,
✓ direct mail marketing, and
✓ strategic planning (for small-business owners and solo entrepreneurs/consultants).
I Want To Learn About You Now, Cherished Business Owners
This is me – Shelly – asking you now…What writing challenges are you juggling as a business owner, and how can I help you move past them? Here are some of the services you might consider, to put out your flaming torch of fear. If something stands out as a possible solution for you, let’s talk.