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Writing For Your Success

Independent Writer – Business Copywriter

Becoming An Independent Writer

Independent Writer at Pre-school age

Shelly Moreau (top right) – Young Word Loving Enthusiast (back in 1970), and little brother (lower left) looking on in awe. 🙂

It was 2012 when I made the transition to independent writer. Heck, it only took me 50 years to heed the call. And this new career choice wasn’t a huge surprise. I had exhibited a love for words since I was a child – even before school age. 

But copywriting is so much more satisfying and creative than writing as an occasional task in an administrative support capacity (which I did for nearly 30 years). Don’t get me wrong…those years were crucial and formative. It’s where I really discovered my love for writing and had the opportunity to hone my skills, before discovering and mastering copywriting.

I’m a logical and strategic thinker…

I love to help business owners achieve better results through written messages. Being an independent writer allows me to achieve that. In addition to writing, I draw on my previous experience and skill set as I strategize and work to determine the best approach for your writing and business goals. 

You see I’m a logical and strategic thinker by nature. So I use a calculated approach to better understand where you’re at, where you intend to go with your written material, and how we’ll get you there. I’m also forward thinking. I have a knack for foreseeing potential obstacles and avoiding them – so your progress is not affected.

Some Strengths

✓ Ability to learn and understand procedures; develop steps to complete tasks or projects; and convey that knowledge in a clear process for the end user. These skills are critical for producing how-to guides, presentation material, or procedures type documents.
✓ Questioning you to understand your writing challenges.
✓ Analyzing the situation to develop an effective strategy.
✓ Developing a clear scope of work for a project so you know what’s involved and what to expect (i.e. more strategy…).
✓ Presenting your intended message in an enhanced and powerful way to generate interest. Conveying the value of your goods or services to your audience clearly. Compelling readers to take action. Delivering greater impact.

A Few Weaknesses

✓ Inability to read your mind.
✓ Inability to deliver satisfactory work when – relying on unclear or cryptic instruction, working with undefined goals, having lack of vision, the message intent is not clear, etc.
✓ Unwillingness to provide “cheap” solutions for projects requiring dedicated care and attention, and professional skills that generate success.

Some Other Work

Aside from being an independent writer and the client work I perform, I manage a (FREE TO JOIN) Facebook Group. This group is aimed at Real Estate industry professionals. It’s a relaxed space to pick up some writing tips; learn from blog articles; participate in Q & As; and take advantage of the posted information. If you’re a real estate professional or in a related construction/supporting industry be sure to check it out here, at Real Estate Writing and Marketing Tips. 

I’m also honoured to have worked with Centurion K9 PTSD Service Dogs to help enhance material for a fundraising initiative, and other promotional or strategic material. Centurion K9 is an important Ottawa based (not-for-profit) organization that rescues, trains and provides life-saving service dogs to deserving sufferers of PTSD (recipients are Ottawa area first responders – police, fire, EMTs, military – active or retired – servicemen/women).

After Hours Interests…

Independent Writer and Photography Enthusiast.

Photograph – © Shelly Moreau – Beautiful Winter Morning

Even my hobbies are creative. When the keyboard stops clicking, the camera takes over.

Photography is my biggest love and go-to pass time. I’ve snapped over 15,000 photos since buying my first little Casio digital camera over a decade ago. I now rely on a Nikon, Coolpix P600. My 5th camera. 

Its’ not unusual to take 1,500 shots during a week’s vacation. The awe-inspiring landscapes, colourful birds and flowers, and intriguing insects or farm life compel me to snap. Let’s not forget the occasional winter landscape too. 😉

Painting also brings enjoyment. This interest developed while working at the National Gallery of Canada during a ten-year stint. My preferred medium is oil on canvas. 

Independent Writer and Oil Painter

Ode to Kreighoff – modified from Kreighoff work

Again, I’m beckoned by winter landscapes. There’s great inspiration in the works of (Dutch-born) artist, Cornelius Kreighoff. His depictions of the life and challenges of late 19th century natives and early Quebec settlers (most of which are winter scenes) are fascinating.

Information Products…

Back on the work front…

As I mentioned, my major strengths lie in strategic and logical thinking. So it’s only logical that I should use those skills in conjunction with writing, to develop a series of useful and educational guides. As an independent writer I cover subjects likes these, to help business owners to enhance writing or other skills:

✓ copywriting principles
✓ real estate writing,
✓ direct mail marketing, and
✓ strategic planning (for small-business owners and solo entrepreneurs/consultants).

Oh, and let’s not forget the free info-graphics. These provide essential writing tips, and are a great place to start. Ask me about them if you’d like to receive your personal reference copy. 🙂

But wait…there’s more!

In addition to these publications, I developed an on-line course (at the request of the good folks of Skillshare.com). It’s based on one of my information products – Strategic Planning for Small-Business

Following that, a high-profile Canadian association requested use of this strategic planning on-line course/content. It will be available via their dedicated on-line learning platform some time in July 2018 and featured as part of the continuing (and mandatory) professional development curriculum for members. So stay tuned for a firm launch date and more details about the platform’s identity…

As an independent writer my goals include writing more helpful information guides and educational material. Be sure to let me know if you’d like to see a particular topic covered. 

You can also click here to learn more details about these publications, or to score your personal copy.

Could Your Business Benefit From An Independent Writer? 

What kind of writing challenges are holding you back? Do you think we should connect to help you move past them? Check out some of the services you might consider. If something stands out as a possible solution for you, let’s talk.