by Shelly Moreau | Jul 10, 2017 | Blog, Build Your Audience, Client Relationships, Communicating with Clients, Direct Mail, Marketing Techniques, Proven marketing strategies
Direct Mail Delivers Marketing Results Is a direct mail marketing campaign worth the effort for a small-business owner or a solo entrepreneur? You bet. Response rates for direct mail continue to rival digital media campaigns, with an impressive 3.7% response rate...
by Shelly Moreau | Feb 8, 2017 | Content Improvement, Copywriting Elements, Know Your Prospect, Marketing Techniques, Proven marketing strategies, Real Estate Writing
Property Descriptions Are Written To Sell Are Your Messages Written To Sell As a professional copywriter, everything I write, including property descriptions is written to sell. In fact, you might think of the property’s listing description as the “sales...
by Shelly Moreau | Nov 29, 2016 | Attract sellers, Blog, Home Staging, Marketing Techniques
Home Staging Sincerity Don’t use “home staging” to market a home. That bold suggestion was made (in March 2016) by a successful US Realtor. Ultimately, his comments implied that staging denotes insincerity. So, does that mean all home staging kills sales...
by Shelly Moreau | Oct 19, 2016 | Blog, Client Relationships, Client Service, Marketing Techniques, Motivation, Professional Development for Realtors, Realtor Coaching
A Successful Realtor Seeks Coaching How do you become The most successful Realtor in your market? It’s not enough to earn your real estate license and believe you can simply coast, or that your studying days are over. Eventually, you’ve got to think about what...
by Shelly Moreau | Sep 26, 2016 | #Trending, Blog, Marketing Techniques, Marketing Trends
Why #Trending Loses Traction Consider this. Everywhere you look – on social media in particular – the next big thing is taunting you. “Buy Now. Increase Your Sales. Get More Leads“, etc. All in the hopes of being known for #trending. So many business...
