REAL ESTATE WRITING PACKAGES AND RATES
Long Listing Description
to Speak to the buyer’s lifestyle, spark greater interest, get more calls.
*As low as $250/description
Perfect for longer length and more influential listing descriptions, to create your Feature Sheet/Brochure, Website listing, a Full-length Ad, or wherever a more detailed description is called for.
Your Target Package *Rates Are:
(for description between 450 – 700 words – depending on your needs).
➢ $350 – For one description in one-month
➢ *$300/description – Two to three listing descriptions/month
➢ *$250/description – For four or more listing descriptions/month
*Lower package rates apply to multiple listing requests. Clients are invoiced monthly, once the total number of descriptions has been determined.
Three Formats of Enthralling
Descriptions are often needed for more than one location, length, and medium. So you’ll receive three descriptions (for the same property) in the three most common formats for your marketing needs.
Your Magnetic Attraction Package Includes 3 distinctly written descriptions for the property – to use in 3 formats:
➢ 1 Full-length description (between 450 – 700 words, depending on your needs)
➢ 1 *MLS type listing description (normally up to 1000 characters)
➢ 1 *Short ad (normally includes a headline of 25 characters; and body copy/description of 200 characters, including your contact info.)
* Just because it’s shorter doesn’t mean it easier to write…in fact it’s more challenging because of the concentrated effort to make the most of your word choices (i.e. chose the most alluring, seductive and meaningful words possible); and highlight the deepest benefits of owning THIS home, all while staying within a limited number of words.
Star Power: MLS/Short Descriptions
*As low as $80
Normally ranges from 800 – 1000 characters. Your descriptions are created using my specialized description writing checklist system. They highlight the most influential details to attract buyers’ attention.
Take advantage of considerable savings if you need multiple descriptions during the busy buying/selling months.
➢ 1 description/month – $100
➢ 2 descriptions/month – $90/description
➢ 3 or more descriptions/month – $80/description
*Clients are invoiced monthly, once the total number of descriptions has been determined – to make sure you take advantage of available savings.
To connect and discuss your specific real estate writing needs, fill in some details in the contact form below. Thank you.