Written by guest writer, Linda Wilkinson
Top 4 SEO Tips for Your Online Content
If you have a website or a blog, you already know how important it is to optimize your site for search engines. Do yourself a favour and check out these 4 key SEO tips for your online content. Because without proper SEO techniques and best practices, your target audience will not be able to find your site.
1) Do Your Research
Even if you think you already know your key phrases, don’t skip this step. It’s amazing how often you may think you know what key phrases your target audience is using in the search engines. But when you start plugging in the search terms, you’ll discover it’s often quite different than what you expected. How do you start your research? Start with this useful, free tool from Google AdWords Keyword Planner (https://adwords.google.com/KeywordPlanner).
For Google’s Keyword Planner
- Create an account and then click “Tool” to choose “Keyword Planner” in the drop down.
- Type in your keyword and you’ll see list of key phrases that people have used to search the topic of interest.
- Then choose the best key phrases for each web page. Remember to take into account the monthly search volume and the competition, as well as your location (especially if local traffic is important to you), services, brand terms and products.
- Most importantly, put yourself in your prospects’ shoes to determine what key phrases are being used to search for your products and/or services.
2) Add Your Key Phrase to Both Text and Images
One of the most important SEO tips is to choose the most important key phrase for each page and use it in your headline, subheading, hyperlinks, image alt text, and throughout the body of the content. Make sure to only use the key phrase where it makes sense in your content. Key phrase stuffing is not tolerated by search engines and has always been annoying to website visitors.
You’ll also want to create a unique title, description and keywords tag for every web page. If you have a WordPress site, you can install a plugin (such as Yoast) to help you with this aspect of the SEO.
3) Share Quality Content on a Regular Basis
The quality of your content is a big deal. Google made that clear with numerous Panda updates. So be sure to write fresh content that is well-written and original.
Adding a blog to your site is a great way to increase your chances of being found because you will be constantly updating your website with content that is valuable to your audience.
4) Write for People Not for Search Engines
The most important tip to remember is:
remember to write for your audience,
not just the search engines.
You’ll find favour with the search engines by providing your readers with content they value. In turn, those readers are more likely to turn into customers.
While there are many more factors involved in SEO best practices, these are the top four SEO tips. Once you’ve done your research, added the relevant key phrases to each web page, write high quality content which focuses on the needs of your reader, you’ll be rewarded with more website visitors and higher conversions.
If you found value in this article, please share your comments, or ask questions below.
A word from Shelly Moreau: For questions about copywriting challenges you may be facing, connect with me to talk about how enhancing the words you share helps realize your business goals and vision for success as you achieve better results.
Thanks to my friend, Linda Wilkinson for writing this article and sharing her expertise. Linda, your time and efforts are much appreciated.
About the Author: Linda has been a professional writer for over 10 years and has experience as an SEO web copywriter, journalist and editor. She also enjoys assisting with grant writing at the Autism Society of Edmonton Area (ASEA).