A few months leading up to July 1, 2014 you may have noticed that almost every business you had even the slightest relationship with was seeking your permission to continue sending you e-offers, electronic newsletters and other types of promotional e-mails. Indeed,...
Do You Like Herding Cats and Running in Circles? Copy without emotion leaves readers aimlessly running in circles — it’s like trying to herd cats. Sales letters that don’t tap into an emotion won’t connect with the prospect. People often buy...
I was sold: I thought I was getting this fabulous product. Why did you lie? Where is the honesty in your copy? I was looking forward to transforming my life. And I have, but just not in the way I thought I would – according to your copy. Why did you Lie?...
How do you prevent your many product distributors from using too many messages? Chances are, unless you make this tool a part of your enrolment pack or beginner kit, you’re going to end up with too many messages, providing varying levels of information to many...
If Apple never had leadership with style like that of Steve Jobs, do you think it would have become the behemoth success that it is today? This topic is a departure from offering tips for better copy, but I feel that good Leadership with Style is essential to every...
Don’t you find that you’re more attracted to someone who appears to be exuding a positive attitude? Isn’t it just natural that you find your own view changing as you become more acquainted with this person, their knowledge and way of expressing...
