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Delivering your strategy to succeed.

CASL and Your Direct Marketing

CASL and Your Direct Marketing

A few months leading up to July 1, 2014 you may have noticed that almost every business you had even the slightest relationship with was seeking your permission to continue sending you e-offers, electronic newsletters and other types of promotional e-mails. Indeed,...

Leadership With Style – Getting There

If Apple never had leadership with style like that of Steve Jobs, do you think it would have become the behemoth success that it is today?  This topic is a departure from offering tips for better copy, but I feel that good Leadership with Style is essential to every...