Home Buyers and Sellers Decisions
Home buyers and sellers face big decisions and so many details to consider: Is the timing right? How much can I expect to get for my home? How do I know this is the right home to buy? Who is the best Realtor to guide me through the process?
Everyday, Realtors face these anxious home buyers and sellers looking for a seamless process, and the reassurance they’re making the right decisions. And with seasoned experience – over time – the best Realtors develop systems for smooth transitions from one step into the next, and from start to finish.
To help give an idea of the type of situations Realtors might face, and some recommended solutions to those issues, I’m talking with Kyle Hiscock, a Rochester NY Realtor who has been helping local home buyers and sellers since 2011. Kyle is a partner with his father, Keith, for the Hiscock Sold Team at RE/MAX Realty Group, in Pittsford, NY.
Kyle’s own articles are highly regarded throughout the real estate industry. His advocacy for continued education ensures he and his business evolve to serve his clients in the best possible ways. Here, Kyle shares his appreciation of the industry so you can benefit from it too.
What To Concentrate On
Kyle, from your experience, what are three major worries/concerns you’ve observed from home buyers and sellers you’ve helped over the years?
✓ One of the biggest worries I see from home buyers – especially first-time home buyers – is whether or not they should be buying a home. Since buying a home is a major commitment, many first-time buyers often second-guess themselves throughout the process. Buying a home is an added responsibility and many first-time buyers don’t know whether or not they’re truly ready for it.
✓ In terms of home sellers, one of the biggest concerns I encounter is whether or not they’ll be able to find a new home. Buying and selling a home at the same time can be very tricky. The worst fear for home sellers is that they’ll be homeless if their home sells quickly.
✓ A concern that I see from both buyers and sellers alike is whether or not they’re getting the right “deal.” For buyers, they’re often concerned about overpaying for a home. For sellers, they’re often concerned about underpricing their home if it sells quickly. There isn’t much wiggle room when it comes to finding the perfect sale price for a home that works for both a buyer and a seller.
Speaking from your vast experiences Kyle, what can you recommend other Realtors do so they can reduce those concerns and solve the problems these situations present for home buyers and sellers?
✓ Many buyers who are concerned about whether buying a home is the right decision are currently renters. Deciding whether or not to continue renting or to buy a home is not easy. However, Realtors help make the decision quite easy for buyers.
I highly recommend sitting down with a buyer to go through the pros and cons of renting and owning a home. It becomes pretty clear for a buyer when they see everything written out in front of them.
✓ There are many solutions for addressing a seller’s concern about being homeless when selling their home.
It’s extremely important that before listing a home, a Realtor knows exactly what the seller’s intentions are after the sale. One question to pose to sellers is, “Do you have somewhere to go if your home sells quicker than you can find a new one?”
Selling a home with a suitable property contingency can be extremely difficult. In fact many buyers will elect not to look at a home because they truly don’t know if the homeowners are going to find a new home.
✓ Regardless of whom they’re representing, Realtors need to educate their clients about the local market.
Buyers who understand that a market is a seller’s market will not be surprised when they may have to offer over asking price.
On the other hand, sellers may not be shocked if they’re selling in a buyer’s market and receive offers for less than what they’re asking.
Bottom line, home buyers and sellers who understand market conditions and how the value of a home is determined are easier to work with during negotiations.
This makes it more likely that an acceptable offer to both parties is achieved, resulting in a successful real estate transaction!
Breaking It Down
Kyle’s suggestions go a long way to helping Realtors establish strong business and marketing practices to create stability, reassurance, and confidence – for anxious would-be clients.
The housing market seems to be on the rebound again. And this season brings new hope – for home buyers and sellers alike. To be their Realtor of choice, you need to show you’ve got the solutions that make buying and selling easier.
Be sure to tell folks what you do, and how you’re going to help them. Present strong reasons why anyone should want to work with you – and only you.
And if your knowledge and expertise encompasses the three issues mentioned above, you’re well on your way to building a successful realty business. If not, it may be time to consider bolstering your knowledge and honing those skills so you provide the assurance clients look for during their buying and selling experience.
If you found this information helpful, share your thoughts, comments and questions below. And thank you for your interest. For more tips for writing and marketing for real estate, check out some other articles, here.
Contributing insights are greatly appreciated. Thank you, Kyle Hiscock for sharing your gracious time and expertise in support of this article.
Kyle Hiscock is a partner along with his father, Keith, for the Hiscock Sold Team at RE/MAX Realty Group. They combine for over 35 years of immeasurable experience.
Kyle is recognized as a licensed Real Estate Salesperson, E-Pro and Realtor. If you’re thinking of selling or buying, take advantage of his knowledge and expertise and reach out.
More About The Author, Shelly Moreau
Shelly specializes in writing real estate descriptions, applying seven principles of effective sales writing. She also publishes a regular blog series, sharing writing and marketing tips for Real Estate professionals. Her prior career and experience in an administrative environment (for nearly 30 years) plays an integral role in how she works with, plans and strategizes with clients from varied industries for better results in their marketing efforts.
To date, Shelly is the author of five publications on the subjects of copywriting principles, real estate writing, direct mail marketing, and strategic planning, with the following titles:
✓ Your Strategy to Succeed – The What, The Why, The How of Strategic Planning;
✓ A Realtor’s Checklist To Boost Sales Results From Property Descriptions – Your Resource for Productivity and Prosperity;
✓ Easy Direct Mail To Create Small-Business Profits – A Step-By-Step Guide To Marketing Success;
✓ Essential Writing Elements To Improve Marketing Results – A Guide to Better Promotions and Content; and coming soon…
✓ Direct Success – Mailing (Your Way) To Prosperity (available exclusively to members of Cafewriter.com)
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